Does your about page stink?
Find out in just 3 seconds by doing the YES/NO test:
If your about page
A) is only about your mission and vision
B) is only about … YOU
… then it stinks.
Pardon my language. Just being straight up honest witcha!
The good news is: You’re not alone. Most about pages actually stink a bit. Mine also used to stink.
The bad news: You’re missing out on a hell lot of money.
The about page is the most overlooked sales page. Despite the fact that it is THE page that – when properly optimised – sells the most. 🙂
Such a pity.
So tell me. Is it time to update that about page of your?
Here’s a PRO tip:
In reality, the about page is not about you at all. But about your customer.
It’s your story, yes – but only that exact part of it, which is relevant to your customer … the part that enables them to see themselves in you or in your solution/product.
As for the rest of your story… pack away and keep to yourself (or your next campfire)
(It is written for rebellious entrepreneurs with high ambitions and big hearts … so you should probably get too inspired if your target group is the exact opposite)
Do you dare to share your about page? 😬
Leave it in the comments.