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How to tell if your ‘about page’ stinks

Does your about page stink? Find out in just 3 seconds by doing the YES/NO test: If your about page A) is only about your mission and vision or B) is only about … YOU … then it stinks. Pardon my language. Just being straight up honest witcha! The good news is: You’re not alone....
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Piss people off (and watch your sales explode!)

Okay, my headline might sound a little controversial. “It makes no sense,” I hear you say, “Why would I want to piss people off? And how could I possibly expect them to buy from me after doing THAT?” You’re right. Of course, you’re right. The thing is, that’s the exact reason why you should piss...
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